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Data Strategy: Building Data Driven Culture
Data-Driven Culture
The concept of a data-driven culture treats data as the main resource
for leveraging insights in every department of the organization. While
companies have always been interested in their numbers, the extent of
data use is exercised at a higher level within a data-driven culture.
The main aim is to empower all employees to actively use data to
enhance their daily work and to fully utilize a company’s potential by
making decisions more successful, initiatives more effective and
competitive advantages more striking.
…
The preconditions for establishing a data-driven culture are access to
data, governance of usage and quality of data, methodological
knowledge on how to analyze data and appropriate technologies to
prepare and analyze data
Creating a Data-Driven Culture: Why It Is Becoming Increasingly Important
VISUALS
– Color coding
– KPI tiles
– Maps
– Visualizations
BENCHMARKING
– Trends
– Timelines
– Comparison to average
– Comparison to normals
– Competition with friends
INSIGHT TO ACTION
– Recommendations
– Notifications and Alerts
– Interaction/Discussion with friends
VISUALS
– Color coding
– KPI tiles
– Maps
– Visualizations
BENCHMARKING
– Trends
– Timelines
– Comparison to average
– Comparison to normals
– Competition with other business units
INSIGHT TO ACTION
– Recommendations
– Notifications and Alerts
– Interaction/Discussion with colleagues
Injecting insigh everywhere
